Algorithm Rolled Out: January 18, 2009
Algorithm Summary: Overall Gist
The Vince update was a quick, noticeable shift in broad-level, competitive keyword terms to favour first-page rankings for well-known domains. Most of today’s SEO strategies and techniques have been developed in response to Google updates. Google would occasionally announce updates and changes to their metrics and algorithms, which SEO professionals would respond to accordingly. It made these changes to improve Google’s performance and ensure that users receive the most accurate information possible. While most of these updates will only result in minor changes to your SEO campaign, major updates such as Google Vince and Google Venice have resulted in significant changes that you can still feel today. Here’s how these two updates shaped the SEO landscape of today.
What Was the Google Vince Update All About?
To be transparent, this update has nothing to do with the 2013 film “classic,” “The Internship,” in which Vince Vaughn and Owen Wilson attempted to become Google interns.
The Vince Update was published on January 18, 2009. It was named after a Google engineer of the same name in honor of his efforts in this algorithmic change, or what Matt Cutts, head of Google’s webspam team at the time, would refer to as a “simple change.” Some may argue about the official algorithmic change type, but a “simple change” that causes such a large ripple in the SEO community should be considered a genuine Google update.
Simply put, the Vince update was a quick, noticeable shift in broad-level, competitive keyword terms favoring first-page rankings for big brand domains over previously ranking sites.
These were typically less authoritative sites, affiliate sites, and those that had achieved this coveted visibility solely through on-page and off-page SEO efforts that would deem them, at the very least, authoritative.
It begs the question: Did Google owe major brands on this day? Was this more credit given to “trust” and “quality,” or a jab at affiliate marketers who had gamed their way to first-page dominance?
Ranking the Big Brands with Google Vince
When it comes to SEO, even minor changes can have a big impact. Google Vince is one of these updates, as it helps larger businesses rank higher in search results pages. While Google may have considered this to be a minor update, it had such an impact that it affected the SEO industry.
This update was intended to enhance Google’s search quality and reinforce the importance of branding on the Internet. It benefited some of the largest companies and government websites, which are perceived to have more authority and quality information than smaller sites. Despite these brands’ apparent dominance in search results, this has prompted other websites to improve their quality and create trustworthy and high-quality content.
Google’s updates have contributed to developing a better search engine that provides the best results. Google Vince and Google Venice were two such updates that aided in establishing business websites as pages with the relevance and authority to rank high in search results.