If you’ve noticed a sudden drop in traffic to key web pages and can’t figure out why you should consider whether unconfirmed Google algorithm updates have impacted your website.

Google constantly updates its algorithms, and most of the time, this happens quietly and without official confirmation from the search engine. While many SEO experts believe Google changes its algorithm 500 to 600 times per year, Google recently revealed that it updated its search algorithm 4,500 times in 2020 alone.

Why are these updates so frequent?

The Google Search index is over 100 million gigabytes and contains hundreds of billions of web pages. It is constantly updated as new pages are added, and algorithms become more adept at determining which content is most relevant to the user’s query.

Because Google receives 15% of new searches daily, there is always room for improvement regarding the relevance of results and making the information as relevant to the search query as possible.

While improving the quality of search results and the user experience are admirable goals, SEOs and marketers may scramble to figure out why search rankings fluctuate when unconfirmed updates occur.

Unconfirmed search updates (and their impact) are frequently discussed in SEO communities, as every update has winners and losers. This blog contains several tools and resources to help you better understand and manage these algorithm updates.

Should you be concerned about unverified Google updates?

Only if your rankings have yet to recover weeks or months after a core update should you be concerned about fluctuations in traffic and rankings. Allow things to settle before worrying about the next steps. Sometimes, these fluctuations are only temporary, and your website will return to normal quickly.

When this does not occur, it may be a sign that Google regards your content as inferior and does not provide the most useful or relevant answer to a query. You can also rely on your local marketing partner for advice and assistance if an unconfirmed Google algorithm update affects your web pages.

“Our goal is always to provide you with the most useful and relevant information,” according to Google search guidelines. “Any changes we make to Search are always to improve the usefulness of the results you see,” implying that core updates typically focus on processing content differently so that the results are rendered in a manner that best matches the user’s search intent. It provides an excellent foundation for your search engine optimization program. Suppose your brand focuses on creating relevant, high-quality content, improving technical SEO, and providing an exceptional user experience across all markets. In that case, you are naturally Google-proofing your SEO strategy and have nothing to worry about.

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