And because Google put this feature through its paces before making it permanent, it’s safe to assume that users were enthusiastic about it. This feature expands ad inventory and gives retailers a better chance of appearing on the first page of search results, only sweetening retailers’ deals.

Tablet Bidding Is Finally Available in AdWords

In August, the capability first appeared in marketers’ AdWords accounts announced at Google’s Performance Summit in May.

While the feature took a long time to arrive, it was definitely worth the wait. It’s all part of Google’s recognition that a tablet and a desktop are not the same things. There’s not much more to say about this one except to go to AdWords and start bidding at the tablet level if you haven’t already.

Google made Shopping advertisements official in picture search after testing it for a long time. As part of its initiative to help marketers be more useful to mobile searchers.

This is considered proof that Shopping advertising is becoming a major revenue stream for Google. Because the ads are effective, Google expands its use across its products.

Shopping advertising is becoming an important component of Google’s business. Just as text advertisements were in the late 1990s, and if I were a shop, I’d be happy about this evolution. Image search shopping ads have a lower CPC than those on What’s the best part?

When it comes to Shopping, customer match is important.

When this feature was first introduced, it primarily interested in the potential for Shopping advertising to provide higher returns for merchants who used them.

In retrospect, it appears that this step made to stay up with Facebook. Google has had the luxury of not worrying as much about its audience because of its ubiquity. However, as Facebook’s market share continues to grow, Google has taken notice.

While Facebook is well-known for collecting user demographic and behavioral data to entice advertisers to its platforms, Google’s demographic targeting and remarketing capabilities pale in contrast. Maybe AdWords will receive more demographic targeting parameters? When and if Google expands its audience capacity, it’s also important keeping a watch on its dedication to user privacy.

The beta version of Showcase Shopping Ads has been released.

Showcase advertising that extends into a virtual storefront for an advertiser could be the most significant change on Google’s SERP. Google has provided an animated tour below.

It would be tremendously powerful if Google could build a way to discern between top-of-funnel and bottom-of-funnel clients when serving up search results. Top-of-funnel clicks to Showcase advertisements will convert at a higher rate than clicks to standard Shopping banners, in my opinion, as they grow more common. Because shoppers will have more options, it’s realistic to assume that fewer initial clicks will be solely navigational or motivated by price.

If there’s one thing that Google’s 2016 has in common. It’s a focus on uniformity across devices to satisfy consumers who switch gadgets frequently (aka everyone). When Google released several of these upgrades and disclosed. That more than half of their trillions of searches are conducted on mobile. It admitted as much at its May Performance Summit.

This is unquestionably a positive step forward. But the real question is how much further can Google go in this area? Mobile traffic continues to rise year after year. And conversions are beginning to follow suit, indicating that there is still plenty of room for greater innovation.

0 CommentsClose Comments

Leave a comment