How many times have you google a question or topic and followed several links before finding what you were looking for? Or perhaps you never discovered the information at all. It’s extremely aggravating. Google’s new useful content update aims to address this issue. The search engine wishes to eliminate content that ranks high but has little value. The goal is to provide users with more high-quality content that provides a satisfying experience.

Let’s take a look at this new update and what it means for content creators. Then we’ll go over what to do with useless content and how to create useful content in the future.

What Exactly Is Google’s Beneficial Content Update?

This is Google’s fifth algorithm update of 2022. Google announced the helpful content on August 18, 2022, and the changes began on August 25, 2022. The update is aimed at low-quality content marketing for search engines rather than people.

Google’s target content lacks expertise, authority, and trustworthiness (E-A-T). A search engine-first article may rank high in search engine results pages (SERPs) and receive a large amount of traffic from search engines. However, it fails to answer the user’s question, leaves them wanting more, and forces them to continue clicking.

Google began running a site-wide ranking signal to implement the new update. It categorizes websites that contain unhelpful content. This update is not a one-time thing; it is ongoing and includes both existing and new websites. A machine-learning model is used in the automated process. 

According to Google, if the new signal classifies your website as unhelpful, recovery will be slow. After you remove unhelpful content or improve your content writing for Google, ranking updates could take months.

What Is the Importance of the Helpful Content Update?

If Google’s classifier determines that your website contains a high amount of unhelpful content, it will not rank well in search results. It makes no difference if your website contains useful information. The classification has an impact on all of the content on your website. With each piece of content, Google encourages creators to prioritize people over search engines. By establishing this standard, the search engine hopes to provide more high-quality results that meet the expectations of users. How do creators know whether their content is optimized for search engines or people? Google released a series of questions, which we’ll look at in the following section. Your responses confirm whether you create content primarily for people or search engines.

How Do We Make Useful Content?

Helpful content prioritizes people over search engines. However, this does not imply that you should abandon your SEO best practices. You will still need SEO to increase the likelihood of searchers finding your content.

Begin by satisfying search intent by creating useful content. Then, employ an SEO strategy to place relevant information in front of your target audience. Consider the following suggestions for creating high-quality, people-first content: 

Keep to your lane 

Stick to your expertise and the interests of your customers. Don’t create content on topics you don’t understand or that are irrelevant to your audience.

Respond to the search intent 

Provide the user with the information they are looking for. Unravel their mystery. Don’t use clickbait that promises an answer but delivers nothing.

Make use of your knowledge 

Create content that will allow you to share original research and expert opinions. Create a list of industry insights that only you or your company can provide to users. 

Make your content stand out from the crowd. Organize your content clearly and concisely. Fill in the blanks left by other websites. Improve the user experience by making it mobile-friendly.

If you’re hearing these ideas for the first time, it’s time to develop a new content strategy. If you already follow these steps, you should be fine with this Google update.

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