As Google unwinds its strategies for the year, November saw some minor updates. However, there are still some worthwhile articles to bring to your attention. Google published a document outlining which ranking systems it currently employs and which it no longer considers relevant. There was also discussion about whether seasonality and bounce rate have an impact on SEO rankings.

Google publishes documents on well-known ranking systems.

Google’s ranking system guide is lengthy, and it goes into detail about the purpose of each current and retired system, the underlying technologies that they use, and some of the SERP features and content that they affect. Fortunately, Search Engine Journal has created a quick rundown of the guide, providing a simple one- or two-sentence summary of each ranking. 

What does this have to do with me?

Although this has little to no impact when compared to a Google algorithm update, such as the Helpful Content Update, SEOs must be fully aware of the ranking systems in use and what they do. Its ranking system guide is well worth a read, whether as a useful refresher or as a dependable catalogue you can rely on in the future.

The Coati algorithm evolved from Google’s Panda algorithm.

This update will not affect how websites rank; Coati is simply Panda’s successor, and it is designed to penalize low-quality sites while rewarding higher-quality sites with higher rankings. Rather, this update represents an intriguing shift in our understanding of SEO history. Will you be replacing Panda with Coati? Or will you continue to regard Panda as one of the major algorithm updates that fundamentally altered the direction of web search results?

What seasonality means for SEO and how it affects SERPs

The holiday season has arrived, and in the SEO industry, this means we’ve been planning strategies to maximize client visibility for months. One factor we must consider is seasonality and how it affects the search results pages we are targeting.

Fortunately, Search Engine Land has created a practical seasonality guide to assist you in identifying it, understanding why it occurs, and communicating the effects of seasonality to stakeholders. 

This guide has everything you’ll need, whether you’re a beginner looking for seasonality basics or a seasoned SEO pro looking for a quick refresher.

Why do seasonal changes occur?

When it comes to seasonality, the first thing to consider is why it affects SERPs (search engine results pages). If certain conditions are met, Google may begin experimenting with search intent and results for a specific query, such as:

In comparison to previous periods, there has been an increase in search queries.

For this query, there has been a change in user SERP behavior, such as changes in click patterns.

There has been an increase in users performing additional queries on the same topic to obtain a more refined result. 

This guide has everything you’ll need, whether you’re a beginner looking for seasonality basics or a seasoned SEO pro looking for a quick refresher.

The additional terms in the same topic query have changed.

If one or more of these begin to change over time, you may notice new results or even new search features. But how do you know if this has occurred with your target keywords?

Stay up to date with our algorithm and search industry round-ups. Contact us today for more information on these posts or to learn how we can help you with your SEO!

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