Algorithm Rolled Out: July 26, 2021

Algorithm Overview: Overall Gist

Google began rolling out a major link spam upgrade towards the end of July 2021 to make its algorithms more successful at detecting and eliminating link junk. It took around four weeks to perform the upgrade, which was finished at the end of August.

This upgrade probably is to blame for any recent changes in your site’s traffic or search results.

What does the newest Google change include, and how can you ensure your site complies with the new link guidelines? Continue reading to learn more.

Link spamming is the practice of putting links with the site along with the number of backlinks for the specific page, regardless of link or page quality or context. Naturally, the goal is to enhance the SEO of the page so that it ranks better in the SERPs.

The following are some examples of link spam:

  • Hidden Links: Including hidden links in postings only visible to bots.
  • Spam Posting: When a black-hat link builder places a single link in a public forum, comment area, or guest book without regard for context.
  • Directory Spam: With link manipulation in mind, register your site among hundreds of RDF Site Summary (RSS) pages or blog feed directories.
  • Link Farms: When a group of website owners decides to link to one other regularly only to improve their SEO rankings.
  • Single Post Blog: Adding a slew of unrelated links to a single blog article to boost your backlink profile.

Even though each of these approaches has had little to no ROI in the past, Google’s recent link spam upgrade ensures that all similar strategies will be eliminated in the future.

On July 26, 2021, Google published an official update notification on its Search Central Blog.

Algorithm Winners and Losers

To put it another way, Google is going to ignore spammy links. Spam will be checked on all incoming and outgoing links in several languages. Any link that Google considers spam will be disregarded. Examine your backlink profile first. Several free and paid SEO tools are available to assist you in examining each of your backlinks and deciding which are poisonous. To preserve a clean, healthy backlink profile.

Even though Google has said that it will ignore or invalidate spammy links, there is still the risk of a manual Google Penalty. You may prevent possible link penalties by regularly evaluating your backlink profile and adhering to Google’s link best practices.

Next, if you’re linking to other websites, Google advises that you classify such connections properly. Where there is a value transaction between the two domains, sites must include tags to links.

It’s now up to site owners to make sure they’re following best practices regarding incoming and outgoing connections. Compared to manipulating links, focusing on providing high-quality content and improving user experience is always a safe approach.

Algorithm Solution: Ways to Implement with Google Algorithm

Google’s “link spam” algorithm upgrade went live on July 26, 2021, intending to identify, target, and reassess the ranking of sites actively participating in link spam in several languages. This implies that B2B websites will lose the value of links detected as spam by the algorithm rather than being penalized for manipulative link creation.

In this piece, we’ll go over some of the SEO link-building strategies you should avoid if you want to keep your Google search ranking after Google’s newest algorithm update, as well as how to maximize link-building on your site in the future.

As search engine optimization (SEO) becomes more important, Google and other search engines are constantly upgrading their common algorithms to keep one step ahead of those who try to influence search rankings. First, some background, then three link-building-related manipulative SEO tactics, and how Google ultimately stopped them by changing its spam-detecting algorithm.

Let’s get to the point: What should you do if you believe you’ve been affected by one of the most recent updates?

If your rankings have shifted dramatically in the previous few weeks, the first thing you should do is look at the particular time range during which this occurred. You should be able to check which update affected you this way. This is critical because you’ll need to focus on different recovery measures depending on the update that affected you.

Best practices:

Links, one of the ways Google determines what information likely to useful to searchers. And they can beneficial to websites if they are well-deserved. Avoiding link acquisition strategies that contravene our anti-link scheme standards is a best practice. 


Make sure to qualify your links to other sites, especially if you’re linking out to them. Here are some additional rules to assist site owners in managing links that paid, sponsored, or otherwise commercial in nature.

Affiliate links:

What affiliate links are

Affiliate links are a frequent way for blogs and publishers to monetize their traffic on sites like product reviews or shopping recommendations. Using affiliate links to monetize a website is generally acceptable. Regardless of whether these connections established manually or dynamically, we ask that sites participating in affiliate programs classify these links with rel=”sponsored.”

When we find sites failing to qualify affiliate links appropriately, we may issue manual actions to prevent these links from affecting Search, and our systems may also take algorithmic actions as part of our ongoing effort to improve the ranking for product-related searches and better reward high-quality content. Manual and algorithmic actions both have the potential to alter how we see a site in Search, so it’s best to avoid anything that could result in actions wherever possible.

Sponsored and guest postings are available:

Accepting sponsored and guest posts from other sites is another typical technique for websites to monetize. Articles authored by or in the name of one website and published on another website known as cross-posting. We’ve seen campaigns of low-quality sponsored and guest blogs primarily designed to garner links in the past.

What Sponsored and guest posts are

While we have improved our detection and nullification of such link schemes. We still highly advise site owners to use the appropriate rel values for these connections. Similar to affiliate links, if we notice sites publishing or acquiring links with excessive sponsored. And guest posts without correct link tags, algorithmic and manual actions may taken.

What has happened to the landscape of search?

The problem with SEO testing is that there are so many variables to consider. And comparing before and after a given date on a single site is a highly risky technique. It is to assess if the algorithm has an impact on the search environment.

Fortunately, several services track a huge number of keywords and SERPs to determine how much they change.

Here’s how our home market stacks up against the US: As you can see, after the update began spreading out. There was a large rise in fluctuations, culminating around August 5th.

This also verifies what most SEOs already know: sponsored links have long been a staple of SEO. It is making this development a welcome shift. The graphs’ closeness also proves that the update is multilingual.

This is a view of simply the first page of results, where there are fewer variations. Keep in mind, though, that Google has had a busy few months with core upgrades starting in July. It’s also possible that several of the top ten SERPs previously have more quality links.

Semrush displays a very similar trajectory, with a peak occurring shortly after the upgrade, announced in the United States.

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