On July 1, 2021, Google began pushing out the July 2021 core update at noon. This update was completed at roughly 1 p.m. ET today, July 12. As previously announced, the June 2021 core update began rolling out at 6:30 p.m. ET on Wednesday, June 2. This, like other core upgrades, was a worldwide update that affected every area, language, and website category. It’s a standard Google “wide core upgrade” that comes out every few months or so.
Before the back-to-back June and July core update combination, the last core update had a six-month delay, but the December 2020 core update released on December 3.
July 1 was marked with a new July 2021 Core Update, as announced at Google’s June 2021 Core Update. This was because several components of the June upgrade were still incomplete. Rather than waiting for all pieces of the update to completed before releasing it, Google split it into two parts. The June 2021 Core Update and the July 2021 Core Update reflect these changes.
Algorithm Rolled Out: July 1, 2021
The July 2021 Core Update, previously announced, is now rolling out:https://t.co/6Xs77WDsur— Google SearchLiaison (@searchliaison) July 1, 2021
These typically take 1-2 weeks to finish. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6
Here’s more on how we improve search through updates:https://t.co/IBmInwGOiX
Algorithm Overview: Overall Gist
The most significant increases in rank volatility seen in the Real Estate, Shopping, Beauty & Fitness, Science, and Pets & Animals businesses due to the July 2021 Core Update. The finance, arts and entertainment, games, sports jobs and education, food and drink, and news had the smallest gains.
The news sector is a good example since we’re looking at increases in volatility. It is rather than the total amount of volatility. If an industry is always volatile, it is unlikely to display the highest rise in volatility before and after the upgrade.
Because of the exact and clear link between the June and July upgrades. It makes it logical to compare the two.
To do so, we looked at a period of rank stability before the June upgrade to see how much volatility increased throughout the change. For the July update, the same procedure followed.
The volatility increases seen during the June and July updates compared to determine which update had the greatest overall impact. The outcomes are startling. The June update revealed spikes in rank volatility that were on average 42% more than what we experienced in July.
Algorithm Winners and Losers
Marcus Tober, the creator of Searchmetrics, has taken a deeper look at the Core Update’s consequences. See this weblog for a full study of the winners and losers of the first Google Core Update in summer 2021.
As a precaution, Google has previously said that some of the changes made in the June update. It may reverted in the second portion of the update in July. As a result, when the second portion of the Core Update released in July, some of the present winners and losers see modifications, as Marcus predicts:
This sort of Google update is similar to many winning domains from the current Core Update. Half of the winners were losers in earlier Core Updates, and the majority of them were losers again in the November 2019 Core Update.
Following the Core Update, a wide range of websites, many of which focus on YMYL material, have risen in the results. Reviews and ratings, technology sites, education, law and finance, and many other categories were among the winners. The following are the winners of the July 2021 Core updates:
- lawinsider.com 4546
Google appears to be concentrating on YMYL material, as well as thinner content such as non-relevant directories. And, strangely enough, automotive news, self-development websites, and shopping advice. Other Core Updates impacted the financial tips site thebalance.com (YMYL), indicating that it is a victim of this Core Update. The following are the losers of the July 2021 Core updates:
Real-Time Implementation Example
While knowing whether a site gained or lost rankings as a result of a Google update is critical. You must also consider keyword performance in order to make informed judgments in the future.
This can accomplished in a number of ways. Profiling the keywords a site earned or lost is one such way.
If we’re looking at keywords the site lost, we’re seeking to see what kind of themes. Google regards as now being relevant to the site or irrelevant.
Here’s an example of expected traffic for one of our client’s sites. You can plainly see how the upgrade has improved the site.
Looking at the keywords, there appears to be a tendency that the site is improving. In terms of both health and fitness and technological keywords.
This could be a good place to start looking at why Google could have awarded a site. It is like this for those particular themes. Perhaps the site altered those pages, perhaps they placed a greater priority on producing content. It is relevant to those topics, perhaps they did something special with those pages, and so on.
Algorithm Solution: Ways to Implement with Google Algorithm
Volatility levels in certain industries more nearly matched throughout both updates than others. For Shopping, Real Estate, Arts & Entertainment, Jobs & Education, and Online Communities. The difference between June and July updates was less significant. The rank volatility increases recorded in the June update were less pronounced than in the July update. With the difference between the two is less than 25% for these industries.
The June upgrade increased rank fluctuation across all industries, just as it did on the desktop. On the other hand, mobile had a significantly wider gap between the June and July releases than desktop. Moreover, on mobile, the data trends indicated above for desktop were very comparable.
On mobile, although the June update indicated volatility spikes that were on average 42 per cent higher. It is what was experienced in July, that number leaps to 47%.