Algorithm Rolled Out: January 13, 2020

Algorithm Overview: Overall Gist

In a tweet on January 13, 2020, Google stated that the “January 2020 Core update” had been released. With this update, many of our businesses saw significant increases in Google organic traffic. There was a handful who did not progress. We’ve looked into these as well.

The purpose of this post is to discuss some of the quality changes that we believe helped particular sites improve with the January 2020 core upgrade.

Highlights of the update:

It looks like truly good content has been rewarded.

As defined by the Quality Raters’ Guidelines (QRG), several aspects of trust may have been reevaluated.

Content related to pets may now be held to a higher standard. A lot of spammy content may have been deindexed. Affiliate sites that didn’t properly disclose the affiliate links were impacted.

Algorithm Winners & Losers

Due to the nature of data analysis, we won’t be able to solve the first issue completely. For the second issue, we must rely on you, the reader. We may solve the third issue by ensuring that we examine changes in both absolute and relative terms. If a site went from one position in our data set to two, knowing it acquired 100 per cent SERP share isn’t interesting.

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While evaluating sites that either improved or decreased due to the January 2020 core upgrade, we discovered that many of the sites that deteriorated featured affiliate connections that were not explicitly labelled as such.

A part of the QRG specifies various practices that might construed as misleading. You don’t want your material to seen as misleading!

Product reviews published mainly to entice visitors to click so that you may earn affiliate commissions might construed as misleading. Some of the sites that removed were well-written and did not appear to be fraudulent in any way. They frequently included an affiliate disclosure at the top or bottom of each piece. “This content contains affiliate links,” for example, written at the top of the piece. We will earn a tiny portion of the transaction if you click on these and make a purchase.” This is a very regular occurrence on most pages with affiliate connections.

However, the majority of your readers are unlikely to have read your disclosures. Consider how you look for information on the internet. If your footer includes a disclosure, they almost certainly haven’t read it.

Algorithm Solution: Ways to implement or take to cope with Google algorithm guidelines

If you manage an affiliate site, you should read the information on affiliate marketing provided by the Advertising Standards Authority. This is a solid set of guidelines to follow. 

You could accomplish this with a script that causes words to flash up when hovered over, or you could place all of your affiliate links in a single area labelled “Sponsored.”

Real-Time Implementation Example

Let’s take this concept and apply it to your search engine rankings. If some of your pages’ rankings declined after the algorithm upgrade, it doesn’t indicate there’s a problem with them or that you punished. Rather, your material reevaluated in light of new content published since the last update.

As the algorithm improvements implemented, there will be some give and take between pages. It’s crucial to keep an eye on your rankings throughout the next few days and weeks. Consider how you may try to deliver more thorough solutions to your website visitors if you observe a reduction in ranking.

What Should I Do If My Position In The Rankings Has Dropped?
First and foremost, do not alarmed. Updates to the core algorithm cause SERP ranks to fluctuate widely across all businesses and business kinds. In general, Google advises webmasters to evaluate each page’s EAT potential: expertise, authority, and trustworthiness. To put it another way, the greatest method to rank well is to provide high-quality content that answers consumer problems. Consider the following factors when reviewing your pages after the Google upgrade in January 2020:

  • Is there something beneficial and relevant in this information for the user? Is there anything else we can do to make it more inclusive?
  • Does the page use well-targeted keywords to communicate authority?
  • Is the information on our site reliable, with backlinks to reputable sources?

Above all, concentrating on high-quality content will be the most effective strategy to weather this and any future Google core algorithm updates. Don’t be surprised if your rankings decline, and don’t change your entire content strategy because of it. Providing thorough client solutions in your content can reposition your pages in the SERPs naturally.

Final End Result

As a result, we believe that Google has lately taken steps to reduce the likelihood of spammy site ranking due to SEO tactics and loopholes. This isn’t surprising, given that Google has been working on this for years. We believe that Google recently made certain modifications, either as part of this core upgrade or separately, to ensure that low-quality material not indexed from the start. The following are some suggestions:

If your site has affiliate links, make it very apparent to your readers that they are clicking on an affiliate link. A disclosure at the beginning or end of an article may not be sufficient. Consider eliminating certain ad blocks if you have a lot of advertising on your site, especially if they push content down so that most users can’t see anything useful above the fold. Examine rivals that have begun to outrank you after this upgrade to evaluate if they have superior, expert-written material.

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