It’s no secret that SEO optimization is the foundation of effective digital marketing, but if you’re not optimizing your image content in the same way, you could be missing out on roughly one-third of all Google searches. It puts your site at a significant disadvantage, especially since optimizing photos for greater visibility is a simple process.

Google can easily locate and index your image content if you use embedded HTML image elements in conjunction with descriptive file names and alt attributes. Then, by anchoring links with detailed but succinct alt descriptions, Google will understand your site’s intent better. 

Finally, using standard photo formats and creating an image map will increase the chances of your content appearing in Google Image Search.

Embed Images Using HTML Semantics

By coding your website with the proper semantics, Google will be able to easily identify images on your site. It means displaying your images using HTML tags rather than CSS. For example, if you have a dog image, you would use the code: img src=”dog.jpg”> alternatively, you could use picture> to include different size options or “loading” =” lazy” to make the page load faster.

When Google crawls your site, it will recognize that the image is related to dogs and will index it under the keyword.

When someone searches for a dog image, your site will be more likely to appear on Google Images and attract new interactions.

Make Use of Descriptive Attributes

You should use alt attributes in addition to HTML tags to embed your images. When an image fails to load on a page, this text appears in its place. Screen readers will read the alt textual content to visually impaired or blind users, making the image accessible to those with visual disabilities. Furthermore, it aids search engines in determining the image’s content and improves the semantic meaning of your page.

PNG SEO Best Practices

PNG (Portable Network Graphics) was designed to be a replacement for GIF. PNG images are higher in quality and size than GIFs. PNG files support transparency, which makes them ideal for graphics or icons. PNG should not be used for photos or photography because JPEG has a much better quality/size ratio.

SVG SEO Best Practices

SVG (Scalable Vector Graphics) is an excellent SEO format for two reasons: it is lightweight and responsive. SVG images look fantastic on a retina display.

Because SVG images and their behaviors are defined in XML text files, they can be created and edited using any text editor. You should use SVG images as much as possible for SEO optimization.


Image SEO is a process that is frequently overlooked, but as we’ve seen, it is an essential component of any successful digital marketing strategy. You can ensure that your images are properly indexed by Google and appear more frequently on Image Search by following the tips and best practices outlined in this article. You’ll be able to attract more site visitors, generate more leads, and convert more customers as a result.

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