Algorithm Rolled Out:

December 1, 2001

Algorithm Overview:

Overall Gist

Google unveiled their browser toolbar, and with it, Toolbar PageRank, ensuring SEO fights for years to come (TBPR). The Google Dance began as soon as webmasters began monitoring TBPR.

Google Had Launched The Google Toolbar On December 1st, 2001

Google Inc., the creators of the award-winning Google search engine, announced today the instant availability of the Google Toolbar (TM). This free browser plug-in allows Internet users to search for information from any web page on the Internet using Google’s quick, highly relevant search algorithm.

The Google Toolbar, which is currently available from, is a powerful information search. And retrieval companion that integrates smoothly with a user’s web browser. The Google Toolbar allows users to search for information on websites without using their own search engine, as well as instantly highlight and navigate to search phrases on any online page.

“The Google Toolbar gives you quick access to Google’s top search capabilities from any web page on the Internet,” stated Larry Page, CEO and co-founder of Google. “In addition, the robust feature set allows users to save time when looking for information.”

Google Toolbar Features Included The Following:

Search the pages of any website on the Internet, even if the site does not have its own search engine;

Locate search phrases on any web page automatically, rather to utilising the web browser’s ‘find’ feature;

Find search phrases on any online page by highlighting each word in a different colour;

Directly access Google’s cached version of web pages if a link is broken or unavailable;

Search for relevant web sites;

Use Google’s award-winning PageRank(TM) technology to automatically identify the significance of each page visited;

•        Search over 1.3 billion web pages from any domain on the Internet.

The Google Toolbar is free for users of Windows 95, 98, 2000, or NT, as well as Microsoft Internet Explorer 5.0 or above.

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