Algorithm Rolled Out: August, 2008

Algorithm Summary: Overall Gist

Google Suggest, often known as autocomplete, is a Google search engine feature that presents users with recommendations as they type their search query into the search field. The SERP adjusts to the keywords or phrases as it is typed using another capability called Google Instant.


Google Suggest debuted in the United States in 2008 and in Germany in 2009. The benefit is that the user gets to the desired search result faster and without having to perform a fresh search.


While you type letters into the Google search box, the form sends the data to servers in the background, which automatically offer suggestions for how to continue the inquiry. For example, if a user types “domain” into Google, it will recommend “particular language,” “and range,” “name generator,” and other inquiries. Every suggestion is based on phrases that are often used in conjunction with the user’s inputted term.

This feature is based on Ajax technology, which allows changes to page content to be made without having to entirely refresh the page.

Relevant elements impacting Google Suggest searches

The following things may have an impact on Google Suggest:

  • Search frequency: How frequently is a specific phrase searched? The more search queries Google gets, the faster it becomes a Google Suggest recommendation.
  • Search keyword frequency: How frequently is a certain phrase or keyword combination searched in a row? The more frequently a certain word appears in the sequence, the more probable it is that this term or phrase will be suggested by Google.
  • Search behaviour: When the browser history function is enabled, Google may incorporate previous searches in the study.

If a user is already logged in with their Google account, the search results and Google Suggest are influenced further.

In terms of search keywords, Google considers the complete user activity. For example, if “smartphone comparison” has been often put in the search field, a request that begins with the phrase “smartphone” will very certainly be augmented with the term “compare” by Google Suggest.

Contemporary relevance is also important. If a smartphone manufacturer, such as Apple, launches a new iPhone, Google Suggest will most likely include the name of the current model in a search query that begins with “iPhone.”

Google Suggest Exclusions

Google has highly strong standards regarding pornography, copyright, and violent glorification. As a result, the Google Suggest function may be temporarily disabled.

Autocomplete issues

With the debut of Google Suggest, certain issues have emerged, most of which concern personal rights. Bettina Wulff, the former German President’s wife, sued Google in 2012. When her name was searched, Google’s autocomplete inserted keywords like “escort” or “prostitute.” Google’s claim was that the firm had no control over its customers’ search queries and that Google Suggest was based only on previous search queries.

Google complied with the court action in part, eventually removing eight items from its search engine. For the complainant, the Suggest function was not significantly altered. A 2013 judgment by the German Federal Court of Justice required search engines to intervene if the autocomplete function violated people’s privacy rights.

SEO and autocomplete

Although search engine optimization cannot directly affect Google Suggest, every marketer should be aware that this tool may have a significant impact on the image of a business or a person. Following a major controversy, a trademark may soon get Google Suggest recommendations with unfavourable meanings. In this instance, SEO must be used to advertise the impacted brand, product, or company by sending positive words to the public.

In the best-case scenario, this results in a shift in search queries, and Google eventually removes the unfavourable additions from the Google Suggest list. Of course, Google Suggest can help to improve your reputation.

The recommended option might be beneficial for affiliates who target search queries by inputting brands + keywords. These webmasters may optimize their sites with “brand + recommendations” or “brand + test” and hope for more visitors.

Google Suggest, like Google Adwords, maybe a beneficial keyword tool for SEOs and webmasters. It can assist webmasters in determining or researching which keywords to optimize their websites for. Web pages can be optimized for the most common search combinations in order to gain a higher ranking for these combinations.

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