Algorithm Rolled Out: June 25, 2017

Algorithm Summary: Overall Gist 

So far this year, we’ve seen Google’s Phantom V upgrade and “Fred,” an algorithmic update whose full significance is still difficult to decipher. Another unconfirmed Google change is currently shaking the search engine results page. Since the latter week of June, there have been significant swings in mid-tier results, a decrease in Wikipedia visibility, and an increase in SEO visibility for numerous online dictionaries. Our theory is that there have been many upgrades that may have an impact on online marketers. Continue reading to learn about recent innovations and changes in Google search results. 

The dictionary rankings are rising.

Since the beginning of the year, dictionaries’ SEO visibility has increased. While the market leader,, has stayed relatively stable, other dictionary pages have grown significantly. While there was a minor increase as early as February, we saw a continuous increase for numerous websites in this category by the end of June.

The percentages represent the rise in SEO visibility for each of the four dictionary domains throughout the three weeks from June 25 to July 16.

For the keyword “beautiful,” for example, despite the inclusion of suggested questions and images as extended search features, we still get four dictionary pages on the first results page, including three of the top five organic results. When we compare this to the similar SERP from a year ago, we observe that in July 2016, just two dictionaries were in the top 10, with breaking into the top 5.

Google may investigate whether the user intent behind short-tail terms with high search volume is looking for definitions. It is the concept behind “Query Deserves Diversity.” Because the user intent is not always the same (or clear) depending on the entered keyword, some search phrases produce diverse results.


The search results have shifted dramatically during the previous few weeks. However, it isn’t easy to discuss a single update that can be linked to a specific day. Several tendencies have been identified:

The Dictionary websites’ continuous rise

Using many sources for direct answer snippets,

The rise in Knowledge Graph integrations has resulted in a decrease in Wikipedia’s SEO visibility and authority.

Content re-evaluation and recovery for specific sorts of pages.

Overall, these changes to the SERPs, affecting a wide range of domains in several ways, are to be expected given Google’s approach to the constant, real-time tweaking of its algorithm, as opposed to the manual roll-out of significant Google Updates that was previously the standard.

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