Overview: Overall Gist
Google Panda initially released in February 2011 as part of Google’s ongoing efforts to combat black hat SEO and webspam. User concerns about the growing impact of “content farms” were rife at the time. The Panda algorithm, which utilized internally and patterned after human quality assessments to award pages a quality categorization, added as a ranking element.
What The Google Panda Update Targets
The objective of Panda upgrades has been content, namely how to screen out low-quality information from consumers’ search results across its numerous versions. It addresses the following issues:
- Thin content: Pages with little or no major substance and resources; for example, if you have several pages with only a few phrases on each, they will certainly be classed as thin content. It’s fine to have one or two brief pages, but if it takes up a significant percentage of your site, it’s a red signal.
- Duplicate content: Content that occurs in several locations. This might be information that has been duplicated from other websites or appears on several pages of your website with little to no text variation.
- Filters on websites that are not technically correct: All filters used to screen or exclude people must follow technological requirements.
More Points
- Low-quality content: Any article that is devoid of information and offers readers little to no value
- Machine-generated content: Any material automatically created by a computer method, programme, or other non-human sources.
- Short content: Content that is too brief to give genuine value to the reader (note: not all short content is bad, as long as it is useful)
- Poor spelling: Too many obvious grammatical or spelling problems
- Too many topics in one domain: If your website unfocused and covers a wide range of subjects rather than focusing on a single objective,
- Lack of authority: Unverified sources of information
- Broken pages: There are just too many 404 errors or redirects.
- Keyword stuffing: Attempting to affect rankings by loading a page with keywords.
- Content farms: A large number of low-quality, brief pages
- Too many ads: If there are more paid adverts on a website than content, it is a concern, especially if it detracts from the user’s experience.
- Low-quality affiliate links: Affiliate pages linked from low-quality material.
- Content that doesn’t match search queries: Pages that do not provide the information search engines are looking for penalised.
- User-blocked websites: Users’ extensions have used to ban certain websites.
Algorithm Rolled Out: February 23, 2011
Algorithm Winners & Losers
Google hasn’t jumped on board, but they have acknowledged the issues and are working on remedies. So far, two significant pieces have introduced: a Chrome plugin that will collect user feedback on whether sites are spam and a search algorithm upgrade that will demote low-quality material. The new algorithm and update took into account a website’s reputation, design, load speed, and user interface to provide more results to human browsing preferences.
The Winners
- eBay
- Amazon
- NexTag
- Instructables
- Wikipedia
- Yahoo Answers
- Walmart
- YouTube,
- eHow
The Losers
Panda had far-reaching consequences, which many businesses still feel today. The original modification in 2011 affected around 12% of all search queries, implying that 12% of Google’s results dramatically altered.
- eZine Articles
- Suite101
- Associated Content
- Free Downloads Center
- Essortment
- American Towns
- Article Base
- Find Articles
- Business.com
- FAQs.org.
Algorithm Solution: Ways to implement or take to cope with Google algorithm guidelines
So you think there’s a Panda issue.
First and foremost, do not be alarmed. Instead, get down to business.
Panda changes, formerly known as core updates, happen many times during the year, giving you some time to prepare. Please note that announcements no longer required. Because of so many unverified changes, you’ll probably only learn about them if there’s a big change to the algorithm.
Detailed Actions
If you follow the appropriate actions between refreshes, you should see some improvements in your rank. For Google to re-index all of your changes, it may take many refreshes.
Now for the details. When Panda attacks, your content should be your first line of defence.
To overcome Panda preferences, most people recommend providing new material rather than eliminating existing information that may not align with the algorithm’s values. Diversifying your material is what it’s called.
After that, you may go back and improve or update existing information to make it more relevant and accurate.
Real-Time Implementation Example
How can you tell if a website has been affected by Google’s Panda Update?
If a website has suffered a significant loss of visibility as a result of pushed to the bottom of the SERPs shortly after the algorithm update, the chances of the page damaged by the Panda Update are high.
The SISTRIX Toolbox can be used to determine a domain’s visibility in search results.
A rapid decline in your website’s organic traffic or search engine ranks that corresponds to a known date of an algorithm update is one symptom of a potential Panda penalty.
A severe downward trend in the Visibility Index of a Panda Update-affected domain is also a regular occurrence. Getting back on track generally necessitates a great amount of effort.
The Panda upgrade implemented into Google’s usual indexing procedure. Now, how will a webmaster know whether her site harmed by Panda? And if her website has already been hacked.
Before Panda, there was no such thing as content marketing. Simply go to Google Trends and you’ll see when the word began to acquire traction, and it’s not by chance. Although the phrase itself dates back to 1996 (and the concept is as ancient as marketing), Panda was largely responsible for the birth of content marketing as a separate entity.
How to Get Rid of Panda Update?
The majority of recovery processes are towards increasing that quality. The following are some of the corrective activities to take:
- Abandoning the practice of content farming
- Quality, usefulness, relevance, trustworthiness, and authority are all factors to consider while revamping a website’s content.
- Changing the ad/content or affiliate/content ratio so that advertisements and affiliate links don’t take over the page.
- Assuring that the content of a particular page corresponds to the user’s inquiry
- Duplicate content removed or overhauled.
- Where applicable, careful vetting and editing of user-generated content to ensure that it is original, error-free, and beneficial to readers.
- Using the Robots noindex, nofollow command to prevent duplicate or near-duplicate internal website content, as well as other problematic parts, from being indexed.