Google’s most recent Core Algorithm Update has extended into the first week of June 2022. The ongoing effects of the May 2022 Core Algorithm Update continue to cause widespread changes and unpredictable, hour-to-hour fluctuations in search results, leaving many SEOs perplexed.

While we wait to see distinct patterns and determine the biggest winners and losers of the May Core update, the search results now look significantly different from two weeks ago.

What is the status of algorithm updates?

After more than six months of waiting, Google finally announced a core update on May 26th. Following the announcement, there was a brief period of extreme volatility, with some industries (e-commerce) seeing huge gains and others (news, informational sites, online learning resources) seeing large drops across the board.

The Google Search Liaison Twitter account confirmed on June 9th that the May 2022 core algorithm update had finished rolling out after 15 days.

The Consequences of the Most Recent Core Algorithm Update

Following an unpredictable first five days, the algorithm update appeared to shift into high gear, resulting in sustained volatility between June 1st and 10th, 2022.

As is often the case with Google’s core algorithm updates, the first day after the announcement from the Search Liaison Twitter account has a significant impact. From there, we saw 3-4 days of moderate volatility, which led many to believe that the core update had been mild.

Remember that Google is constantly improving its search algorithm. While a confirmed algorithm update in June 2022 is unlikely, it should expect large shifts in the SERPs in the coming weeks. 

What to Do If the May Core Update Affects You

Make no changes until the dust settles, as we always recommend with any core update. Yes, Google announced that the update had finished rolling out on June 9th, but that does not mean everything is back to normal. We recommend looking at the winners and losers from the most recent update to see if any patterns emerge in your industry.

If the latest algorithm update has impacted your website, we recommend reviewing Google’s 2019 document “What site owners should know about Google’s core updates.”

So, what should I do now?

As with any core algorithm update, avoid making drastic changes until you’ve identified the source of the problem. If your website’s traffic has dropped significantly in the last two weeks, we recommend researching competitors in your niche to identify any content, technical, or off-site gaps. Similarly, suppose you’ve seen an increase in search traffic and rankings in the last two weeks. In that case, it’s critical to understand what’s working and continue incorporating it into your SEO strategy.

If you are unsure where to begin, it may be time to contact an SEO professional who can walk you through what this means and how you can develop a long-term SEO strategy.

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