Algorithm Rolled Out: July 1, 2021
The July 2021 Core Update, previously announced, is now rolling out:https://t.co/6Xs77WDsur— Google SearchLiaison (@searchliaison) July 1, 2021
These typically take 1-2 weeks to finish. Our guidance about such updates is here:https://t.co/e5ZQUA3RC6
Here’s more on how we improve search through updates:https://t.co/IBmInwGOiX
Algorithm Overview: Overall Gist
Google started pushing out the July 2021 core update also known as featured snippet recovery update on July 1, almost a month after the June 2021 core upgrade. While the core upgrade in June 2021 took longer to spread out and be felt, the core update in July 2021 was felt almost immediately and in a huge way. It’s difficult to say whether the June or July core upgrades were more significant because each of these modifications might have a significant influence on a site’s Google organic traffic.
We contacted several data organisations that follow Google’s search results for their thoughts on the new upgrade. While everyone agrees that this upgrade was felt fairly immediately, the majority of data sources believe the June update was larger than the July core update.
Google recently released a significant tweak to how highlighted snippets are shown in search results. For those unfamiliar with featured snippets, they’re a prominently placed organic search result loaded with additional data not seen in ordinary organic search listings, and they’re frequently placed right below Google Ads and above all other organic listings on Google’s first page. The concept behind highlighted snippets is straightforward. They’re sometimes referred to as “answer boxes” since they’re positioned at the top of organic search results to answer queries based on user intent.
We’ve got roughly 10 Google updates in the last month, with just three of them being unconfirmed by Google. The July 2021 core update, Google MUM, the June 28 spam update, the June 23rd spam update, the Google page experience update, the Google predator algorithm update, the June 2021 core update, and a few unverified upgrades were all released this month in that sequence.
Algorithm Winners and Losers
The winners and losers of Featured Snippet Recovery Google Updates are based on the matter along with the terms and the basis of the functionalities. On the other hand, the proportion of SERPs that have a highlighted snippet has increased in the following industry-related SERPs when compared to the percentage of SERPs that included a featured snippet earlier. The SERPS terms are based on the proper analysis and growth with the parts.
As a result, most of the industries that had the worst decreases on February 19 have regained or even increased their share of SERPs with highlighted snippets. The main exceptions are the categories of Food & Drink (-32%) and Business & Industrial (-2%).
Featured Snippet Loss(%) by Industry
Algorithm Solution: Ways to Implement with Google Algorithm
The decline appears to have mostly affected SERPs in English-speaking nations, with Australia, the United Kingdom, and the United States leading the list:
When it comes to the loss of featured snippets on desktop and mobile, these nations lead the way, losing about 2% of their highlighted snippets between February 17 and February 20. On desktop SERPs, the impact was greater. Italy, Spain, Germany, France, and Japan were all affected, although their losses were just 0.2 percent.
Google said that it was starting to push out an algorithm upgrade focused at detecting and eliminating link spam. Google has cautioned that sites that engage in link spam strategies may have their rankings affected, with sponsored, guest, and affiliate content being the most vulnerable.
The July 2021 Core Update distribution was successfully finished on July 12th, according to Google Search Liaison. There were no other details supplied. Data comparing the July core upgrade to the June core update was supplied to us by Semrush. “The July 2021 Core
The featured snippet recovery update was exceptional in that it did not demonstrate protracted periods of strong rank volatility,” Semrush stated, referring to the June 2021 Core Update. “The July change did not appear to demonstrate a lag between Google’s announcement and the impact on rankings,” the business stated, unlike the June update.
With so much fear, we decided to ask a number of experts what they thought about Google’s 2020 core upgrade, which was revealed in January, as well as this new revelation concerning highlighted snippets. The way these people are approaching these two developments and dealing with them should serve as a model for the rest of us. So, take a look at what they said and tell us how these changes have affected you.