Algorithm Rolled Out: December 14, 2022

Algorithm summary: Overall Gist 

This update aims to improve the spam detection system’s effectiveness and protect users from spammy or low-quality content.

It is still being determined what changes will be included in this update, but it will likely have significant ramifications for websites that employ spammy link-building tactics.

With this update, Google’s AI-based spam-prevention system, SpamBrain, has improved its ability to detect unnatural backlinks, according to the announcement.

The SpamBrain system is intended to identify and eliminate unnatural links, such as those found on sites that engage in link buying or building. Google now believes that this AI system has been trained sufficiently to keep 99% of its search results spam-free. 

As a result, Google’s new algorithm update will push down low-quality rankings that have received an unfair advantage due to purchased backlinks.

This update is part of Google’s ongoing initiatives to enhance the efficacy of its spam detection system and provide a better user experience.

The extent to which this update affects your site will depend on how you acquire links and how you link to other pages.

To avoid negative effects on your site’s ranking, ensure your linking practices are natural and follow Google’s guidelines.

It should also be noted that the Helpful Content Update, released last week, is still in progress.

Like its predecessor, which was released in August, this latest useful content update will take two weeks to roll out fully.

The goals of the helpful content update remain the same, and Google sees it as an important step toward ensuring that only original content that meets the user’s intent ranks higher in search results.

What Do You Mean by Helpful Content Update?

According to Google, the Helpful content update algorithm evaluates each website using a few classifiers that determine whether the content produced is helpful or unhelpful.

The Helpful content update is a site-wide change. It means that if Google discovers a site that produces a lot of unhelpful content over helpful content, it will look for alternatives, even for useful content.

Here are a few key classifiers that influence the usefulness of content.

AI Knowledge

You should reconsider your strategy if you own a website and frequently use AI technology to create content.

Google’s Helpful content update may penalize websites that produce content solely written by AI, with no human intervention or intelligence put into making the content useful to readers. 

The mismatch between title and content

Are you using clickbait titles that only serve to attract users to your page without providing the promised value? Then the beneficial content update could be your adversary. Google’s language learning algorithms, such as MUM and BERT, can now easily determine which pages provide value and which do not. As a result, please make certain that your content practices what it preaches.

Speculative content

When a site creates content based on speculative or highly imaginative incidents or topics, such content is unlikely to appear on Google. According to the official Helpful Content Update page, avoid creating content that promises to answer a question that doesn’t have an answer, such as implying a release date for a product, movie, or TV show when one has yet to be confirmed.

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